ChatGPT Ads
OpenAI now sells ads in ChatGPT. It's a young channel, so we treat it as a test: small budget, clean tracking, and a straight comparison against your Google and Facebook results.
What we handle
- Deciding whether ChatGPT Ads make sense for your business yet
- Ads Manager setup, budgets, and bids
- Conversion tracking with OpenAI's pixel and Conversions API
- Writing and testing ads
- Comparing cost per lead against your other channels
- Scaling up only if the numbers hold
What the audit checks
- Whether your offer is something people research in ChatGPT
- What you already pay per lead on Google and Meta, as a baseline
- Whether your site and tracking are ready for a new channel
- A sensible test budget and what result would justify more
A good fit if
- You already run Google or Facebook Ads and know your cost per lead
- Your buyers research before they buy
- You're comfortable testing a new channel with a set budget
- You want to learn the channel before your competitors do
Common questions
Can any business run ChatGPT Ads?
OpenAI is opening its self-serve Ads Manager gradually, and also sells through partners. Part of our job is getting you set up through whichever route is available.
How are ChatGPT Ads priced?
OpenAI offers bidding by cost per thousand views (CPM) and by cost per click (CPC).
Do advertisers see what people type into ChatGPT?
No. OpenAI says advertisers get aggregated results, not individual conversations, and that ads are kept separate from ChatGPT's answers.
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.