Google Ads
Google Ads puts you in front of people at the moment they search for what you sell. We build and run campaigns for businesses in Chicago, New York, and other metros, and measure them by leads, not clicks.
What we handle
- Search campaigns built around the terms your buyers actually use
- Performance Max and YouTube, when they fit your goals
- Negative keywords and search term reviews to cut wasted spend
- Call, form, and booking tracking with Google Ads and GA4
- Location targeting set to the areas you actually serve
- Sending closed deals from your CRM back to Google
What the audit checks
- Whether conversions are tracked, and tracked only once
- Search terms that spend money without producing leads
- Location settings that show ads outside your service area
- Bidding strategies that don't match how much data you have
- Ads and landing pages that don't match the search
- Budget split across campaigns versus where leads come from
A good fit if
- People search for your service on Google
- You're spending on Google Ads but can't tell which leads came from it
- You want an outside review before raising your budget
- You serve Chicago, New York, or another large metro and need tight location targeting
Common questions
Do I need to give you access to my account for the audit?
It gives the most useful audit. You can add us as a read-only user in Google Ads, and remove us any time. If you'd rather not, we can review what you share by screen or export.
Do you work with businesses outside Chicago?
Yes. Chicago is home base, and we also work with businesses in New York City and other major US metros.
Will I own my Google Ads account?
You should always own your ad account and its data. We work inside your account as a user you control.
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.