Fitness studio lead generation
People join a gym or studio near home or work, usually after a trial. We bring in trial sign-ups from people close enough to keep coming back.
How we bring in leads
Google Ads
Search campaigns on 'gym near me', 'pilates studio', 'martial arts classes', and neighborhood terms.
Facebook Ads
Visual offers, like a free first class, shown within a tight radius of your location.
ChatGPT Ads
People ask ChatGPT where to work out nearby. A small test shows whether it brings sign-ups.
What the audit checks
- Trial sign-ups tracked to the ad that brought them
- Radius targeting vs. how far members travel
- How often ad creative is refreshed
- Follow-up after a sign-up: text, call, booking link
- Tracking from trial to paid membership
A good fit if
- Gyms, yoga and pilates studios, martial arts, boxing, personal trainers
- You have an intro offer or free class
- You can follow up with new sign-ups the same day
Common questions
How tight should the targeting radius be?
Usually a few miles in Chicago or New York, wider in the suburbs. We set it from where your current members live.
Do you track who becomes a member?
Yes, if your booking or membership software can share sign-up data. Then we judge ads by members, not trials.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.