Real estate and mortgage leads
Buyers, sellers, and borrowers start online, often months before they act. We bring in leads, keep you in front of them until they're ready, and set ads up within the housing and lending ad rules.
How we bring in leads
Google Ads
Search campaigns on 'homes for sale', 'sell my house', and refinance terms by city. Google limits targeting for housing and credit ads, so keywords and locations do the work.
Facebook Ads
Listing, home-value, and pre-approval offers, run under Meta's housing or financial products Special Ad Categories, which restrict targeting by age, gender, and ZIP code.
ChatGPT Ads
People ask ChatGPT about buying, selling, and rates. A tracked test shows whether ads there bring leads.
What the audit checks
- Special Ad Category setup on Meta
- Fair-housing language in ads and landing pages
- Lead forms that bring in fake or low-intent contacts
- Follow-up speed and CRM routing
- Location targeting vs. the markets you serve
A good fit if
- Agents, brokerages, mortgage lenders and brokers, property managers
- You have a CRM and a follow-up process for long-term leads
- You want leads you own, not leads shared on portals
Common questions
Why are targeting options limited?
US fair housing and lending laws apply to ads. Google and Meta restrict targeting by age, gender, ZIP code, and similar factors for housing and credit ads.
How do you handle low-quality Facebook leads?
Higher-intent form questions, a confirmation step, and fast follow-up. We compare cost per qualified lead, not just cost per lead.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.