Law firm lead generation
People search for a lawyer after something has gone wrong, and they often call the first firm that seems right. We bring in consultation requests for the practice areas you want more of.
How we bring in leads
Google Ads
Search campaigns by practice area and city, with call tracking and ads timed to your intake hours. Legal searches are some of the most competitive, so we put spend on the cases you want.
Facebook Ads
Awareness and retargeting for practice areas where people research first, like estate planning and family law.
ChatGPT Ads
People ask ChatGPT legal questions before they hire. A tracked test shows whether ads there bring consultations.
What the audit checks
- Call tracking and intake records matched to ads
- Search terms from people wanting free advice, forms, or jobs
- Ad copy checked against your state's lawyer advertising rules
- Location targeting vs. where you're licensed
- How fast new inquiries get a response
A good fit if
- Personal injury, family law, criminal defense, immigration, estate planning, and other consumer practice areas
- You have intake staff or an answering service
- You can track which inquiries become signed cases
Common questions
Do ads have to follow bar rules?
Yes. Lawyer advertising is governed by each state's rules of professional conduct. We write factual ads, make no promises about outcomes, and you approve all copy.
Can you target people who were in an accident?
Not by their circumstances. We target the searches they make, like 'car accident lawyer chicago', in the areas you serve.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.