IT services lead generation
Businesses look for IT help when something breaks or when they outgrow their setup. We reach them at both moments, inside the area you can support on-site.
How we bring in leads
Google Ads
Search campaigns on 'managed IT services', 'IT support', and 'cybersecurity' plus city terms, with call tracking for urgent requests.
Facebook Ads
Reaching owners and office managers in your service area with practical offers, like a security assessment.
ChatGPT Ads
Owners ask ChatGPT how to choose an IT provider. A tracked test shows whether ads there reach them.
What the audit checks
- Search terms from home users and people looking for IT jobs or certifications
- Service-area targeting vs. where you can send technicians
- Call tracking on urgent support searches
- A clear offer: assessment, audit, or consultation
- Lead quality fed back from your CRM or PSA
A good fit if
- You sell managed IT, cybersecurity, cloud, or IT consulting to businesses
- You serve a defined metro area
- A new contract is worth months of ad spend
Common questions
How do you avoid home-user calls?
Negative keywords like 'home', 'personal', and 'laptop repair', business-focused ad copy, and a form question about company size.
Can ads target companies of a certain size?
Not directly on Google Search. We use keywords and copy that attract businesses, and on Meta we use job and interest targeting where it's available.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.