Professional services leads
Firms that sell expertise win clients on trust. We bring in consultation requests from businesses that need your service now, and screen out inquiries that waste partner time.
How we bring in leads
Google Ads
Search campaigns on service and city terms, like 'business attorney chicago' or 'outsourced accounting nyc', with call tracking so phone inquiries count.
Facebook Ads
Retargeting visitors with guides, webinars, or case studies, and reaching owners and executives in your metro.
ChatGPT Ads
People ask ChatGPT who to hire. We test whether ads there bring consultations worth the cost.
What the audit checks
- Call and form tracking, including calls straight from ads
- Search terms from job seekers and people wanting free advice
- Location targeting matched to where you take clients
- Ad copy checked against your profession's advertising rules
- How fast new inquiries get a reply
A good fit if
- You sell to businesses: law, accounting, consulting, engineering, architecture
- One new client is worth thousands
- Referrals are slowing and you want a second source
Common questions
Are there advertising rules for law and accounting firms?
Yes. Lawyers follow their state's rules of professional conduct, and CPAs follow state board and AICPA rules. We keep ads factual, and you approve all copy before it runs.
How do you screen out bad leads?
Negative keywords, a form question about company size or need, and sending lead quality back to the platforms so they learn what a good client looks like.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.