Manufacturing lead generation
Industrial buyers and engineers search for exact capabilities, materials, and tolerances. We match ads to those searches and track the RFQs they bring in.
How we bring in leads
Google Ads
Search campaigns on capability and part terms, like 'cnc machining aluminum' or 'contract injection molding', across the regions you ship to. Searches are fewer but specific, so precise keywords matter.
Facebook Ads
Retargeting engineers and buyers who viewed your capability pages, so you stay on the shortlist through long buying cycles.
ChatGPT Ads
Engineers use ChatGPT to research suppliers. We can test whether ads there bring RFQs.
What the audit checks
- RFQ and drawing-upload forms tracked as conversions
- Search terms from job seekers, students, and DIY buyers
- Geographic targeting vs. where you can ship and support
- Capability pages: are specs and certifications easy to find?
- Phone and email inquiries counted, not just forms
A good fit if
- You make or supply parts, materials, or equipment for other businesses
- Buyers find you by capability, spec, or certification
- Trade shows and reps bring most of your work and you want a steadier source
Common questions
Our niche gets few searches. Is Google Ads worth it?
Often, because the few people searching are close to buying. The audit estimates search volume for your terms before you spend anything.
Can certifications like ISO 9001 go in the ads?
Yes, if you hold them. Certifications and capabilities make strong ad and landing page content.
Related industries
Start with a free audit
Send us access to your ad account, or tell us where you're starting from. We'll show you where the budget is going and what we'd change.